AUDI PARTNERSHIP

An exclusively designed Audi by artist Romero Britto is presented to New England Patriot  Tom Brady in Boston

In June of 2007, Audi became the exclusive automotive sponsor of Best Buddies International. The partnership,which will last for a period of five years, also supports numerous projects within the Americas as well as fundraising events in Europe and overseas.

With Audi on board, Best Buddies International was able to raise more than $11.8 million for Best Buddies programs via major fundraising events in Palm Beach, Hyannis Port, Hearst Castle, New York, Washington and Miami in 2008. The “Friendship Drives” in Las Vegas and Miami generated more than 500 test-drives and leads.

The Audi/Best Buddies partnership was kicked off with the introduction of the Audi RS4 Friendship Car designed by world-renowned, neo-pop artist Romero Britto. Tom Brady, Best Buddies supporter and star quarterback for the New England Patriots, was the first to receive the Audi RS4 Friendship Car on May 21, 2007 at an exclusive event held in Boston.

The car, which was unveiled in April 2007 at Art Chicago, embarked on a tour of some of the world’s most captivating cities between New York and Mexico City, culminating in Miami, where it was the centerpiece of a live auction benefiting Best Buddies.

Audi is the title sponsor of the Best Buddies Challenge: Hearst Castle in California and the Best Buddies Challenge: Hyannis Port in Massachusetts. In addition to being the title sponsor for these Challenges, Audi is prominently featured at all other Best Buddies national events. Best Buddies and Audi also collaborate on a variety of cause marketing programs throughout the year that take place on both the national and regional levels.