State Showdown header with two smiling best buddies participants

Supporters Toolkit

#GivingTuesday, the world’s largest day of giving, is coming up on Tuesday, December 3rd, and Best Buddies needs your help getting more people to join us in supporting our mission! With your network, you can spread Best Buddies’ message of friendship and inclusion to more people and skyrocket the chance of more donations.

Plus, the state that raises the most funds for Best Buddies starting on #GivingTuesday through December 31st will earn a matching gift – doubling the impact. Help your state win the 2024 Best Buddies State Showdown!

Below are some tools and resources to help you get started:

Social Media

Social media is critical to the success of #GivingTuesday and the State Showdown. It not only helps Best Buddies fundraise, but it also brings brand awareness to those who may not be familiar with our mission yet.

Hash Tags

Hashtags have become a powerful tool to increase engagement with new audiences. Consider using them in your posts when promoting Best Buddies on (and leading up to) #GivingTuesday and through the end of the year! Here are some popular ones you could try:

  • #NonProfit – 7.5 mill
  • #Donate – 7.2 mill
  • #GiveBack – 5.3 mill
  • #GivingTuesday – 1.9 mill

Sample Posts

Below are suggested social media posts and a timeline. Before #GivingTuesday, educate your social networks about #GivingTuesday and tell them why they should support Best Buddies on that day. On the day-of, continue to post regularly and emphasize a sense of urgency. Afterwards, thank your friends and family who donated and tell them what an impact they have had.

“Joy is the simplest form of gratitude.” – Karl Barth

Join me in supporting @BestBuddies this #GivingTuesday so that people with intellectual and developmental disabilities throughout <State> can experience meaningful friendships like Carmen and Gracie.

There are Best Buddies programs all around the country and the state that raises the most funds by December 31st will receive a matching gift – doubling the impact! Let’s help <State> win Best Buddies’ #StateShowdown: bestbuddies.org/stateshowdown

“Sami and I love going to hockey games, shopping, eating delicious food, dancing, singing – our similarities haven’t ended. She reminds me to be a better person, to plaster a smile on my face, and to talk to everybody. I remind her to look both ways, that she doesn’t always have to win, and to take deep breaths. We balance each other” – Brooke

Join me in supporting friendships like Brooke and Sami’s with a donation to @BestBuddies this holiday season (bestbuddies.org/stateshowdown)! Together we can put an end to social isolation for the 200 million people around the world who have intellectual and developmental disabilities!

Plus, if our state raises more funds than any other Best Buddies programs in the country by December 31st, we can help <State> win Best Buddies’ #StateShowdown and a matching gift – doubling the impact!

“Diversity is a fact, inclusion is an act.” – Anonymous

Did you know that 83% of people with intellectual and developmental disabilities are unemployed? Let’s support @BestBuddies this #GivingTuesday in changing the narrative by helping these individuals find their dream jobs and opportunities they deserve!

Donate at bestbuddies.org/stateshowdown by December 31st to help Best Buddies in <State> win the #StateShowdown (top fundraising state wins a matching gift!).

“We rise by lifting others.” -Robert Ingersoll

@BestBuddies gives people with intellectual and developmental disabilities all over the world, like Zach, the platform to raise their voices and shine without judgment. Please join me in supporting Best Buddies in <State> this holiday season! (bestbuddies.org/stateshowdown)

If our state raises more funds than any other Best Buddies programs in the country by December 31st, we’ll win the #StateShowdown and a matching gift – doubling the impact!

“Believe in yourself and be unstoppable.” – Anonymous

People with intellectual and developmental disabilities have dreams and ambitions for their future, just like anyone else. Best Buddies helps people like Hannah believe in herself through opportunities to thrive in all phases of life – including living inclusively and independently.

Donate at bestbuddies.org/stateshowdown by December 31st to help Best Buddies in <State> continue these opportunities and win the #StateShowdown (top fundraising state wins a matching gift!).

“Family is where life begins and love never ends.” – Anonymous

Is there anything a parent wants more in life than for their child to be loved and accepted for exactly who they are? Donate to @BestBuddies this holiday season and help build more inclusive communities for families like sweet little Lili’s!

If our state raises more funds than any other Best Buddies programs in the country, we’ll win the #StateShowdown and a matching gift – doubling the impact! (bestbuddies.org/stateshowdown) 

Happy Holidays

Happy Holidays

Thank You

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Tips to remember!
  • These posts are to get you started so feel free to create your own.
  • There’s a reason you fell in love with Best Buddies. Share it! Your story is more powerful than anything we could draft for you.
  • Consider also posting reels IN ADDITION to static images. Reels get priority placement over static images on Instagram!
  • A great time to post is from 12:00 PM – 7:00 PM, which is the most popular time to give on #GivingTuesday. Post at least twice!
  • Tag friends and family.
  • Be sure to respond quickly to comments to keep your audience engaged! If you know someone who gave, try putting a Thank You Post directly on their page to make them feel extra special.
  • For Instagram posts, you’ll have to add “Link in bio” to caption. Make sure you add the link to bio.
  • For Instagram posts, add “link in bio” text directly after the last sentence. Move hashtags to next line.
  • Double check the link after posting to ensure its linked correctly!
Personal Outreach

If you feel moved to promote further and take your support of Best Buddies and the State Showdown to the next level, you might consider sending personal text messages, or even making a few phone calls, to people within your network. Check out the sample messaging below and let your people know how they can support a wonderful cause this holiday season!

Sample Text Message, Call Script & Email (Sample Text Message, Call Script & Email.pdf)